The Pierer Mobility Group is experiencing rapid growth in the motorcycle industry. Comprised of KTM, Husqvarna, and GasGas, the company has established a strong global presence and holds a significant position in multiple markets worldwide. The organization recently released its sales report for the first half of 2023, revealing substantial growth, particularly in Europe and North America.

In the first half of 2023, the Pierer Mobility Group made impressive progress. Group revenue surged by an impressive 20.2 percent, reaching a historic high of €1,387.6 million. Notably, the motorcycle segment experienced robust growth with a 19 percent increase. The bicycle segment also performed well, with an impressive 37 percent growth.

Europe accounted for approximately 59 percent of the group's turnover, demonstrating a significant presence in this region. North America, including Mexico, contributed 28 percent to the group's revenue, further highlighting their strong foothold in this market. The remaining 13 percent came from various markets around the world, showcasing their diverse international reach.

In the first half of 2023, the motorcycle segment of the Pierer Mobility Group achieved a remarkable sales volume increase of 16.5 percent, selling a total of 190,293 motorcycles compared to 163,334 in the previous year. This growth was particularly notable in Europe, where sales to dealers increased by 25 percent, reaching 76,767 motorcycles.

Interestingly, nearly 60 percent of the motorcycles were sold outside of Europe. North America stood out with 50,472 units sold, marking a respectable 13 percent increase. In India, the segment experienced significant growth, with 33,029 units sold, representing an astonishing 81 percent increase compared to the previous year. However, growth rates in Latin America, Asia, and Africa showed signs of decline. Despite this, the Pierer Mobility Group's overall performance in the motorcycle segment demonstrates substantial success and expansion, especially in key markets.

In Europe, the Pierer Mobility Group, consisting of the motorcycle brands KTM, Husqvarna, and GASGAS, exceeded expectations with a remarkable 20 percent increase in registrations. This impressive growth translated into a solid market share of 10.2 percent, a notable improvement from the 9.9 percent market share recorded in the first half of 2022. It is clear that the group's motorcycles are gaining traction and popularity in the European market, solidifying their position as a key player in the region.

North America remains a crucial market for the Pierer Mobility Group, where they successfully maintained the substantial market volume recorded in the first half of 2022, with approximately 290,000 newly registered motorcycles. Within this competitive landscape, the KTM Group not only maintained but also expanded its market position. In the US, they secured a market share of 12.3 percent, while in the Canadian market, their share reached an impressive 16.9 percent.

When considering both the US and Canadian markets together, the KTM Group achieved a combined market share of 12.9 percent, a significant increase from the 10.6 percent market share recorded in the first half of 2022. This growth reflects the group's ability to not only hold its ground in North America but also strengthen its foothold, establishing them as a key player in the region's motorcycle market.